case studies

People in Their World

This educational publishing company creates educational resources based on the ancient Aboriginal cultures of the Northern Plains. Working with the Elders, who are part of the governance structure of the world-recognized Wanuskewin Heritage Park, and archaeological experts from the University of Saskatchewan, we first created a logo using a very earthy and rough, yet sophisticated feel, combined with a distinctive font. The entire product line and all communications & marketing resources used these same distinctive features, garnering an award at its inaugural appearance at an Albert-based trade show, and praise from a major educational publisher as “a gem of a product line.”

Media mix:

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name and logo

image of name and logo


image of website

tradeshow display

image of tradeshow display

interactive CDs

image of interactive CDs

arrowheads and points

image of arrowheads and points

animal puzzles

image of animal puzzles

educational maps and posters

image of educational maps and posters

bison supermarket poster

image of bison supermarket poster

prairie harvest plant poster

image of prairie harvest plant poster

product catalogue

image of product catalogue

colouring book

image of colouring book

hunting tools kit

image of hunting tools kit