case studies

People in Their World

This educational publishing company creates educational resources based on the ancient Aboriginal cultures of the Northern Plains. Working with the Elders, who are part of the governance structure of the world-recognized Wanuskewin Heritage Park, and archaeological experts from the University of Saskatchewan, we first created a logo using a very earthy and rough, yet sophisticated feel, combined with a distinctive font. The entire product line and all communications & marketing resources used these same distinctive features, garnering an award at its inaugural appearance at an Albert-based trade show, and praise from a major educational publisher as "a gem of a product line."

Media mix:

Click any item to enlarge
name and logo
image of name and logo
website
image of website
tradeshow display
image of tradeshow display
interactive CDs
image of interactive CDs
arrowheads and points
image of arrowheads and points		 animal puzzles
image of animal puzzles
educational maps and posters
image of educational maps and posters
bison supermarket poster
image of bison supermarket poster
prairie harvest plant poster
image of prairie harvest plant poster
product catalogue
image of product catalogue		 colouring book
image of colouring book
hunting tools kit
image of hunting tools kit